So, you just got signed up. You are thrilled, you are excited, and you can’t wait to start making money with your new business!
So, you run home because you just attended a meeting, or you saw a webinar or something like that and you run home, into the other room, and you just are so excited that you tell your loved ones that you just started this brand new business, and you are going to explode!
You’re going be rich! You’re going make so much money!
And the response that you get it’s almost like, “Um, yeah, ok honey, you go do that. You go make that happen. Alright, bye bye now.”
BUT, you’re still excited! You’re still ready to go! You’re still on fire!
THE FIRST PROCESS.. NOT THE FINAL HOPE
Then you get on a training call with your upline and you’re ready to get started, until the very first thing that your upline or that the trainers instruct you to do, is to make a list of 100- 500 people you know.
They want you to put on this list the names of your closest friends and your family, and if you run out of friends and family, don’t you dare worry about that…
The next step is to start thinking about all the people that you do business with. Think about your postman. Think about your dentist.
What about your accountant or an attorney that you know? What about some of the chiropractors that you work with in your neighborhood, or even some of your children’s doctors, pediatricians, and physicians.
And, so you’re going through this whole thing and you start realizing that, “Oh my god I’m right back to where I was the last time I got started in a business and I don’t want to do this.”
Well, help is here!
My name is Tracey Walker.
I am an Internet Marketing Entrepreneur.
I’m committed to appreciation and compassion.
And I want you to understand that there is a way that you can be successful, and I do mean have a successful online business without having to involve your friends and family unless you absolutely choose to do so.
Now, here’s what I want you to understand about the information in this post; maybe, it will be something that you have never read before and I’m going to invite you to open up your mind.
I’m going to invite you to expand just a little bit, so that you can learn something that will help you to expand your business far beyond what you’ve ever been able to do before.
Prefer to “WATCH” the information shared in this post? Check out the video version below:
Now, if you have ever been in a home-based business prior to the one that you’re in right now or, if you’re thinking about getting started in a home-based business, possibly even the home based business I am part of…
Maybe you’re thinking in your mind…
“Well, I would love to be able to make money online, yes I want to be in business for myself and yes it’ll be so super cool to be able to work from home!
Yet what I keep thinking about is, I don’t want to talk to my friends and family! If these people could show me a way where I don’t have to do that, I would be excited!”
Well, ladies and gentleman that’s exactly what I’m going to do for you here today!
I’m going to share with you the importance of the number one thing that you need to have when you are building any business, let alone a home-based business.
And whether you are online or offline, this is the bottom-line principle.
WHO ARE YOU TALKING TO?
It is that you need to identify your
That’s right! Identify your “Target Market”.
Now see, here is what most people do.
Most people get started in their home based business and they just start telling everybody that they know and, that’s okay.
That’s all well and good. That’s kind of like a ‘grand opening’ right?
When you start a new business and you tell your friends and family they come out like a reception.
They enjoy, they look and see what you’ve got going on, and they judge you right?
They decide whether or not they think they’re going to succeed, or whether or not they think you’re going to fail. And, they will express all of this to you.
Then you will internalize it, well, most people do.
Hopefully you won’t let it truly affect you, but you’ll internalize this information and then it becomes the determining factor for whether you succeed and move forward, or whether you give up and succumb to the failure that you’ve had the previous times.
Well, you can avoid all of that if you would simply learn how to effectively market, and effectively learn how to advertise your business just like any other business.
Now, there’s nothing wrong with letting your friends and family know that you’ve started a new venture, and that you would love their support, but there is not a business out there making seven and eight figures annually, where the bulk of the customers on an ongoing basis, are the friends and family of the owner of the business.
It just doesn’t happen that way.
That’s why you see so many television commercials.
That’s why you hear advertisement on the radio.
That’s why you’re inundated with things that come to your mailbox.
Coupons and offers and when you go into the store then there’s clearances and close-outs, and all these different things.
Even online you might see some advertising on Facebook or Instagram or any other social media platforms. On Google, Bing and Yahoo.
Why do you think these advertisements are in front of you? It’s because the friends and family of the owner… Well, you see they’re not going to help make the business any money, maybe a few sales.
Maybe a couple of dollars to get you out the gate, but you will not grow to be the successful entrepreneur that you desire to be by depending on friends and family.
You must first identify your target market.
Get extremely clear on who is your target market.
WHAT IS A TARGET MARKET
Now, if you are unfamiliar what a target market is, let me break it down for you.
Your target market would be the group of people that you are going to directly share your product and service with because, they have demonstrated a desire in reference to a want, need, and a willingness and an ability to buy what it is that you have.
In other words, these are the specific people that have a specific problem who are actively looking for a solution in the marketplace whereby your product or your service directly provides the solution to that problem.
Now, I hope you got that, because that is such a critical piece of how to market period.
And, I see so many entrepreneurs out there struggling.
I see so many entrepreneurs jumping from one business to another and hopping from one company to another, and changing the sponsors and going over here to this up line and all of this.
And, all those things could be very well warranted. But, the bottom line is that as a marketer, as an entrepreneur, you have to be concerned with your own business, your own bottom line and your own marketing processes.
And, so understanding and identifying your target market is going to be the most important thing that you need to do to get your business out of the gate this year.
Let me just break down for you really briefly the components of a target market, and how you can go about identifying who is in your target market or finding out if a person is or isn’t your target market.
3 Categories For Comprising Your Target Market
Now, there are three basic categories for comprising your target market.
Category 1: Demographics
What are demographics? Well the demographics are things such as the sex of the person.
Are they male or female?
It would be how much income that they earn on an annual basis in their household.
It would be whether or not they’re educated in terms of college education or no college education, high school diploma, or no high school diploma.
Where do they live in the country, or in the world.
How many children do they have?
These types of aspects are part of your demographics. So when you’re thinking about your target market, and you’re looking at component number one which is demographics, you would ask yourself..
“If I am providing a solution to people to stop hair loss then who would love to buy that solution? Would it be more male or female?”
And, you have to do a little research on that, and guess what? The Internet makes it super-easy!
You don’t have to go to the library anymore.
You don’t have to buy these big encyclopedias anymore. You can very easily do some google searching to find out the answer to these questions.
So, you might start asking, “Who is currently buying solutions for hair loss?
Are there more men? Are there more women?”
Once you identify whether they are male or female, that becomes your target gender.
Then you might say, “Okay well what is their income?
What was the average income of people who are buying… currently buying solutions for hair loss?”
And, you start identifying an income. Realize that this is just hypothetical. Maybe they’re somewhere between $50,000 and $100,000 a year.
And, so then you write that down. So, now you’ve got “men” who have an income between “$50,000 and $100,000 a year”. You might say, “Oh well where in the country do they live?”
You might identify, hypothetically, that most people that are looking for solutions for her a loss, might live in the north western part of the United States. So, you might identify – people that live in Oregon or Washington State.
They are the ones that are heavily buying the types of solutions, so you write that down.
So you write down, “Northwest Residency”, ” $50k to $100,000 a year”, “male”. And maybe they have a college education. So you write, “college educated”.
So, that would give you a basis of what the demographic with whom you will communicate.
So, when you start marketing and advertising, you are not just walking up to random people, talking to them about what you have.
You are specifically targeting this particular group.
Category 2: Psycho-graphics
Now the second category to identifying a well-rounded target market would be psycho-graphics of that particular market.
Now, psycho-graphics is this;
It’s the psychological things, it’s the psychology behind what that target market thinks.
So, these would be factors such as, “what are their beliefs?” “what kind of beliefs do they have, overall? “What kind of values do they have?”, “What kind of fears… do the people have in this particular group?”
What you might identify are attitudes.
You might do some research and find out that people who are looking, who are actively in the market for buying hair loss solutions actually are more “Christian” than not, Or they’re more “Buddhist” than not.
You might also identify that these are people that readily believe in, “being married”, and they don’t believe in divorce.
Whatever you uncover doesn’t make it right or wrong and you don’t have to agree. It’s not about a comparison between whether you agree with what these people believe, what their attitudes are, with what their fears are.
Alright, so now you’ve got demographics now you’ve got a psycho-graphics.
Category 3: Socio-graphics
Now, the third component that can help you to create a well-rounded target market, would be the socio-graphics.
Now, ideally think about some of the personal aspects of the people.
What types of hobbies do they have, what types of activities do they love doing? What types of activities do they do for their children? What type of vacations do they take, or do they not take vacations at all?
These are socio-graphic things. Do they belong to any clubs? Do they subscribe to certain types of magazines?
If so, what magazines do they subscribe to? How much money do they spend every month on the subscriptions to the publications of things that they enjoy reading about, or getting more information about?
See, you have to understand that third component just the same.
So, once you’ve got a good grip on some of the basic demographics, some of the basic psycho-graphics, as well as some of the basic socio-graphics, you are now in a position to painting out a clearer picture of whom you are talking to directly, and these are people who want, need, and are ready, and willing, and able to buy what it is that you have, given that you provided it to them in a way where they understand that you are a solution to their problem.
So, what I want you to do at this point is…
I want you to identify who your target market is!! Literally!
Yes, I know that this is just a blog post, and I know that you’re used to reading blog posts out there online and getting great information and saying,
“By golly that was phenomenal!” Right?
But, this blog post is not about that.. This blog post is more than just giving you some “hotdog-it” information.
This blog post is about sharing some valuable content with you and then giving you some action steps to help you progress. You understand?
See, I am interested in you progressing in your business, not just understanding, and hearing some great information and then saying, “Okay yeah.”, sweeping that under the table and never moving forward.
So, I want you to identify who your target market is, come up with some of the lists of these things inside demographics, inside the the psycho-graphics, and inside the socio-graphics so that you can have a clear picture as to who it is that you are talking to.
And, once you are done with that, then I want you to take those components, and I want you to wrap categories up and pretend that you are talking to one person.
In other words, I want you to give that person a name so you identify that its “men”, between ages of “45 and 55″, who make “$50K to $100,000 a year”, who are “Jewish” that live in “Oregon” and who “love golf”, ok?
If you identify those things, then I want you to name that person.
That person might be named, I don’t know “Tyger”!
So you name this person Tyger, and what happens is that when you start your marketing and advertising, you think about Tyger, as an individual.
You don’t have to talk to all the people within that group!
Psychologically you’re going to talk to one person.
You want to talk to Tyger, and as you develop some of the other things that I’ll be sharing with you over the upcoming weeks, as we continue to build, you’ll find that it would be very helpful if you can identify the one person.
Or, your “avatar”.
You are going to leverage this avatar in everything that we do from this point forward, ok?
So now, you’ve got your homework.
Your homework is to come up with your target market. Your homework is to come up with your avatar, and then what I want you to do is I want to make sure that you are right back here next week making sure that you are reviewing the information that we’re going to talk about.
So, this week we talked about target market. Next week we’re going to be talking about your message.
Your message, in other words, would be what you going to now say to Tyger…
It’s specifically what you are going to say to Tyger, so that Tyger identifies that, “Yes”, you are the ideal person that he should be buying the solution from, alright?
So, I am super excited to be presenting this information with you and this is week number one and, we’re going to keep this thing going every single week.. plus every single month, we will have a different theme.
Now, I want to just say this before a closeout. I’m so glad to have you on my blog.
I am working from home, and I’m so excited to be able to share with you how you can do the same.
If you have not yet scheduled your complimentary marketing strategy session where you can potentially work with me directly and get my mentorship and my guidance by becoming a client, what you want to do is CLICK HERE
Make sure you get started, and schedule your session with me today, and you be positioned to have a little more hands on direction from me, as a we tackle some of these concepts that we’ll be talking about over the upcoming months, okay?
So, again get scheduled today.
Get your target market and your avatar completed and I will see you next week.
And, in next week’s blog post message, we’re going help you craft out your ideal message for your target market.
See you then!
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