Wow! We are having beautiful weather here in Atlanta, which makes it the perfect day for me to stick to what I know how to do best and that is teach you how to market your business on the internet.
In today’s training we are going to talk about a whole new component.
In this segment we are going to talk about your sustainability.
The Benefits Of Business Sustainability
I want you to be able to sustain a long term business so that you can have the freedom, and flexibility to do what you want, when you want, and with whom you want.
The very first component in sustainability that we are going to discuss is your email follow-up, also known as email marketing.
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The Importance Of Email Marketing
Now email marketing is one of the most vital parts to your internet marketing business.
Even though you do the work to get people through your lead capture page and onto your list, then you work to have a sales page with a video or some type of information that sales them your offer, in most cases people will not buy right away.
It’s just human buying behavior, and this is the reason you keep hearing that, “the money is in the list”.
Well the money is in the list only if you know how to extract the money from the list.
Extract Money From Your List With These 3 Things
So I’m going to share with you three different things that you need to have as part of your email marketing strategy to help you extract the money and be able to live out the concept of the money is in your list.
Now those three areas are going to be your frequency, it’s going to be your content, and it’s going to be your segmentation.
The First Component
Now when you are doing email follow-up, or communicating with the people that did not buy the first time that they came through your sales funnel, you want to keep in mind is that you have to treat your list like a trusted friend and so you must email them, my recommendation, at least once a day.
The frequency can range from two, three, or even four times a day, but it will depend on where you are in your business.
It depends on how well the people trust what you are saying.
A whole slew of things can actually come into play when it comes down to the frequency that you email your list, but a very good rule of thumb is at least once a day.
Now I want you to keep this in mind, because if you do not nurture the list, let people know that you are thinking about them, or share with them the offer time and time again, then you are going to lose the money.
I want you to remember that the average person including you and I are inundated daily with advertisements, commercials, and pitches with offers daily.
Consistently all day long on television, when we are driving in our car on the radio, with people that we meet, it’s coming at us from all different angles and so when you are emailing the people on the list keep in mind that they are not dollar signs, they are human beings just like you and I.
So, you must remember that they are looking for something and if your goal is to give them what they want, then you have to keep in mind that giving it to them in an ongoing basis, consistently, will help them to realize that you are actually a real person.
All of a sudden, you are a person that actually does have something that they can use, and that will help them.
So you want your frequency to be at least once a day no matter what happens!
The Second Component
The second thing that we want to talk about is your email content.
Now there are so many different frames and school of thought in reference to what you should talk about in your emails and here is what I’ve found.
There are two different types of content that you can deliver. Some people say that you should choose one or the other and vice versa.
Yet I like to call this particular area of your content the “Combo Pack” because I just don’t believe that one is better than the other or that you should isolate one because of the other.
Now the two pieces of content are value driven content and direct response content.
The content that you give people in reference to value might be “How To” information. It may explain how to do something.
This value driven content may discuss results and testimonials as well.
It might be something with a soft offer instead of a hard core, “Buy right now!” offer.
It’s more of a soft approach where you are delivering some amount of information that allows people to build trust, feel comfortable with you, and recognize that even though you are selling, that you are not being pushy, while simultaneously feeding their need to have proof to believe that it is working for others and to realize that this actually is real.
You want people to be thinking this in their minds. And so the value based content is very important.
Especially in the Network Marketing industry, if you are dealing with people that you will build a team or an organization with, you simply must build trust.
Now on the flip side of that if you are just a straight affiliate marketer then you might not find the value based approach to be as critical for you.
In your case you might only drive the offers that are more direct response so it’s all about you sending your lead back to watch the sales video and buy, or telling them to take some sort of action.
You are tapping into the emotions of that person and making them reflect on what they came to you for in the first place.
It is more of a hard sale every single time.
Which works in the arena of affiliate marketing, because you are not looking for people to duplicate your efforts, you are just looking for them to buy.
When you combine Network Marketing with internet marketing or affiliate marketing, you have to realize that there is a line that you have to walk on that incorporates both sides of the fence.
So you will want to have your value driven content and your direct response content simultaneously.
You might decide to alternate this information in the daily emails you send out.
The frequency I gave you was at least once a day, yet if you consider emailing your list twice a day then you can send an early morning email that is value driven and then in your afternoon or early evening email it can be more direct response.
Now you are hitting your list with both sides of the fence, but with two different emails and you are attacking it from two different angles.
So the “Combo Pack” really is my recommendation. You do not have to choose one or the other. You can actually incorporate them both, because they absolutely both work.
The Third Component
The final area we are going to discuss is your segmentation and it is very important for you to understand.
Your email list is made up of all different types of people.
Some people open up your emails right away and take action, while others do not open up your emails.
Sometimes it’s for various things like your headline wasn’t so compelling or it may have gone to their spam folder, all different types of little things.
However, the point is if it is reaching people in their inbox and they are opening the email up, what you must understand is that sometimes people are paying attention and sometimes people are not paying attention.
Now for the people who are paying attention and they are opening your emails on a frequent, regular basis, then those people are getting your message.
You just have to keep staying in front of them every single day with consistency and nurturing.
Yet there is still the segment of people that simply do not open up your emails.
Maybe they missed it yesterday because they were busy taking their kids to swimming lessons.
There are many types of things going on that can cause a person to miss an email.
Yet, they still have the option to unsubscribe if they do not want to receive your messages, so we are going to assume that they still want your information.
As a result they just didn’t open your email for some reason.
If you have a service like Aweber, and even Get Response, but more specifically Aweber, because that is what I use, you can actually see all the people who opened the email and you can also see all of the people who did not open the email.
So now you can create a segmented part of your list and call it “unopens”.
You can throw all the people who did not open your email into a little batch and then you can re-email only that group of people in that batch with the same email you just sent, yet simply change the headline.
So it is the same message, but with a different headline so that you can capture the attention of the people who otherwise didn’t open the email the first time that you sent it.
So that is a little trick, you want to make sure that your segmentation is opens vs. non-opens.
The Power That Comes From Email Marketing
Now if you combine these three things together, your frequency with your content and your segmentation, and you do it consistently every single day, I promise you that you will start to get results.
These results will place you in a better position to literally extract the money from your list so that you can live a life full of freedom, happiness, and peace knowing that you have a business that you can run anywhere in the world that is automated and working for you even while you sleep.
So, I hope that you received a ton of value from today’s training.
Listen if you have not taken a look at how you can work with me more closely, and possibly how we can catapult your results, make more money in your business and actually have a plan that works, with an offer that works and how to implement all these different strategies that I’m sharing with you, then go ahead and Click Here and take a look at the information on that next page. I promise you that it is worth your time.
I look forward to sharing the next steps to sustaining your online business.
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