Wow.. look at the picture below.. now wouldn’t it be awesome to have traffic, like that, flowing directly to your website! Imagine if every car in rush hour traffic was headed directly to your offer!
Traffic Is Always Good
In today’s training I want to talk to you about the coveted area of traffic, something that your business can not live without. Now traffic happens to be the fifth component inside of our five components to a successful online business.
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Now the big thing about traffic is that it is a very vital part of having a successful business period. Rather it is an online business or an offline business.
The problem for most small business entrepreneurs is that they haven’t yet been able to tap into a source that supplies a steady stream of traffic so that their website consistently generates enough leads that then are able to be converted into sales.
Now when you have a certain amount of traffic coming to the site you are able to convert a percentage of the traffic into leads and you are able to identify what percentage of those leads then turn into customers for yourself, then you have a very predictable way of identify what you need to spend in terms of traffic or what things you need to do every single day in order to drive enough traffic, leads and then sales into your business.
The Important Types Of Traffic
There are two main types of traffic.
The first way to obtain traffic is through free methods.
Now free traffic is one of the ways in which I got started. When I got started online in 2008 I was an avid blogger and in fact I still am a blogger. I still blog a couple of times a week, sharing blog post and leveraging the free component to the two sides of the traffic coin.
So blogging is one way you can generate free traffic.
Another way you can generate free traffic is through the use of social media platforms such as Facebook, Twitter, and Google+.
I know quite a few people doing really well with Pinterest.
Videos are an extremely powerful and effective when it comes down to a free method of generating traffic as well.
Now I do want you to understand that whenever you are doing free traffic there is going to be a tradeoff. Because you are not investing and leveraging any of your money, you must leverage your time.
Look you are not going to be able to do it completely free, the cost of it dollars and cents may be free, but you are going to expend your time and elbow grease because you have to put in enough work for the development of the audience necessary for free traffic to work.
It’s like a concert. If you have an awesome concert and your stage show is phenomenal and your dancers are great and your performance is top notch. None of that really matters if no one attends the concert. So you must have an audience. And to build that audience may take you some time and effort. You might have to use different tools and things of that sort. Yet once you build that audience you will see the power behind what you have created when the traffic starts to flow.
The Reality Of Paid Traffic
Now the second type of traffic, is paid traffic. Now paid traffic does the opposite of free traffic.It doesn’t leverage your time, it leverages your money.
By leveraging money it allows you to generate traffic a lot quicker.
Now the free methods are going to be slower, obviously because you need to build an audience in order for you to leverage the effectiveness of it being social. It’s not social if no one knows you. With paid it doesn’t really matter if you are social, it doesn’t matter if anyone knows you.
All the paid traffic allows you to do is tap into different sources of traffic very quickly.
A popular source for paid traffic are solo ads which means that you can basically rent someone’s list that may have a subscriber base of people that are a target for whatever it is you are selling.
Another form of paid traffic is what we call CPC Traffic. With CPC traffic, you essentially have a broker, somebody in the middle that you pay a cost per click (CPC). Once you pay this provider or this middle person, 55 cents a click or 70 cents a click or whatever it is that they charge, they are in turn going to go out and get traffic for you and they are going to charge you based on the number of clicks that you spend.
Now that you have the traffic, all you have to work on is your ability to convert that traffic into leads.
The CPC provider cannot guarantee that you obtain leads.
That is your responsibility because this is your business, and your sales funnel.
All they do is provide the traffic.
So you pay upfront, rather it works or not, and they deliver the traffic and then your job is to optimize that traffic and convert it into leads for yourself and of course work on converting those leads into sales, provided that it is good decent traffic.
Another source of paid traffic is pay per click (PPC).
If you were around several years ago especially in home based business, you may remember when we could do PPC on Google for example, yet for whatever reason Google decided that they didn’t like home based business entrepreneurs.
So many home based business entrepreneurs have shifted to Facebook PPC.
Have you ever noticed those ads that are on the right hand side of the screen?
Well, those are Facebook PPC ads and you can actually create an ads account and start running ads that then send traffic to your offer or website.
These ads are very highly targeted if you do it right, because Facebook gives you the ability to really drill down exactly the target market that you desire to reach.
It’s one of the most effective ways to market any business online today.
Now that you understand free and paid sources of traffic, all you need to do is to go out there and identify which way is the most conducive for your type of business and then get busy with driving traffic to your website.
There is one last tip that I want to share with you. Think about traffic like a coin, any legitimate coin has a heads and a tails or two sides.
So what I want you to think about is leveraging both free and paid traffic sources.
You do not want to look at it as if you have to use one or the other, because you will benefit from using both.
I personally believe that you should be leveraging free traffic, because free traffic helps you to build your brand, if you are blogging it helps build sustainability, it gives you authority, and it gives you credibility.
Unlike let’s say a paper flyer, if you have any blog post or any articles are any videos that find themselves being ranked on the search engines rather it’s in Youtube or Google, you’ll find that with a little bit of expertise and knowledge you’re able to keep those pieces of content ranking for you. When this happens you receive unlimited traffic for you as people are searching those particular key terms.
So that is like a flyer on the internet that will not get damaged by rain, wind or someone hating on you and balling it up and throwing it in the garbage.
You want to have free traffic working for you simultaneously while your paid traffic is working for you.
So you need the heads side of the traffic coin and you need the tails side of the traffic coin. Now all you need to do is figure out the balance of how it’s going to work for you in your business.
I hope this information has been extremely valuable for you. Take this treasured information and get your free and paid traffic and I will see you in the next training. And continue with me as we go through how to build a sustaining business.
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