Momentum is building as we move through the five components to having a successful online business.
Today I want to share with you one of the five components to having a successful online business, in fact it is the third component that we will discuss here in this training series.
Now let’s go over component three, which is your offer.
The Importance Of An Offer
Your offer, in my opinion, is by far the most important component of all five components because the offer is what you are selling.
Listen, it really does not matter how good your lead capture page is converting, or how well your auto responder sequence is written and how fabulous it is and how Pulitzer prize winning literature it has inside of it, if people aren’t willing to buy what you have, then you have nothing.
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Let me share a key piece of information with you about having a successful online business.
A business is where you sell a service or a product and you earn some type of money in exchange for that service or product, and you make more in what you’re getting then what it cost you to sell it. Which is what we call profit. At this moment you have a successful business.
So if you are marketing and you are telling and you are sharing, posting on Facebook and Instagram, and all these wonderful things, yet not making any sales because the offer that you have is not converting, then my friend you have a huge problem.
3 Parts Of A Successful Offer
Now let me just share with you what your offer should be.
First, your offer should be something that people want to buy.
It has to be in demand.
If people do not want your service or product, then it really does not matter how much you like it, or if it’s your favorite thing in the world, or how passionate you are about it.
If your market place does not want to buy it, then it says that your service or product is not in demand and without demand you have a small chance of making any sales.
So make sure there is a demand for your service or product.
Second, your offer should be in HIGH demand, in other words a lot of people want it.
You can sale one or two to a few people or even sale 10 or 100, but unless you are selling 100’s of 1000’s of your service or product you will find success hard to reach.
Especially as a solopreneur or an entrepreneur working from home, unless you are selling a lot of your service or products then you then you will find it difficult to sustain a business because you are not going to have enough revenue coming in from the service or product that you are selling. So not only should your service or product be in demand, it should be in high demand.
Third, your offer should be proven that people want to buy it in high numbers in the marketplace.
So, if you are going to sell a service or product, you want to sell something that has already been tested in the marketplace.
It is so much easier if you can just find a service or product that has already been tested and has already been proven to actually be in demand, to be in high demand, and to be something that people are wanting and proving that they want it by making large quantity of sales and that is reflected in the revenue of what the service or products have produced in terms of sales.
So if you simply leverage a service or product that is in demand, and found to have a high demand, and is proven and tested already that people are willing to buy large quantities of it, then you will a successful offer.
So if you do not have an offer that has all three parts then you are going to have to go back to the drawing board and find yourself an offer that actually converts.
Many people get started online and they go on a website called Clickbank.
Clickbank is wonderful site that gives you access to a marketplace full of products or shall we say offers.
It has all the data associated with it and you can choose products based on how well the product is selling in the marketplace.
You can look at certain percentages and identify rather or not people are buying it, rather it’s in demand, rather it’s in high demand, and rather a lot of people are buying it and it’s proven to make sales with its popularity. So you could find an offer on Clickbank.
However there is a very big challenge that you will have especially as a newer person getting started on the internet.
The challenge comes in to play after you select a Clickbank product.
Yes, you will not have to worry about creating a service or product as that part is already done for you.
Yet, you are given lead capture pages where those leads that you capture go to the owner or the administrator or the seller of the product that you are choosing to use as your own offer.
Now yes it’s true that if you make a sale of that particular product you will get the corresponding commission.
But guess what you are missing out on…
You are missing out on all the leads that you generate through marketing this service or product.
That is what we talked about inside of components one and two.
You want to have your own custom lead capture page so that you can collect the leads before they can even see the offer that you are presenting because you are not the owner of that offer.
It’s ok if you do not own the offer, you just need to know what to do before people see that offer which is capture the lead on your own lead capture page and then of course simultaneously that lead drops into your autoresponder where now you have control over this list.
This way if people decide not to buy that initial offer, you can still follow up with them.
So let’s say you decide to change offers.
You choose a different Clickbank product and you offer something else that is similar to your initial offer.
Now you have a list of people that have already raised their hand to wanting information about the similar product and now you can offer them this different, yet similar product.
But that is only going to happen if you have this database that you started collecting by putting your own lead capture page in front of the offer.
Now the issue with Clickbank is that they have lead capture page, yet they are not your custom lead capture pages and those leads will not drop in to your autoresponder. So what happens is that you drive traffic to this page, this highly converting offer, and the prospects see this page and they put their email inside that page.
You do not get that lead and if the person buys, well congratulations you made a commission.
But if the person does not buy you have nothing, you do not have the ability to follow up which leads to you having not having an asset in the business.
So all though you can find offers that are highly converting and that have been proven to be of great demand in the marketplace, unless you have components one and two, that we covered in sections one and two of this training series, then you have nothing.
The Solution For A Converting Offer
What if you could actually get your hands on a highly converting offer?
One where the people that constructed this offer already understand components one and two and they provide you with component one, your own lead capture page, and they allow you to attach your own autoresponder which is component two, through AWeber, Get Response, or Constant Contact, as I mentioned in the previous training.
They allow you to connect your autoresponder to the custom lead capture page and then redirect your leads to this highly converting offer all on your behalf and again when you make the sale, you get the commission.
Now what if I could just share with you a highly converting offer, one that is in demand, in high demand , and that has been proven to work?
And when I say proven to work, this particular offer has generated $185 million dollars in sales in the past four years.
So obviously people are buying it, and a lot of people are buying it and this is reflected by the numbers.
And on top of this converting offer, the company gives you the custom lead capture page and allows you to connect your own autoresponder so that you do not miss a beat.
You will not miss the leads, you will not miss the traffic and you will not miss the follow up and you most certainly get to take advantage of the offer.
What if I could hand this converting offer to you on a silver platter, would that be something that you want to, at least, take a look at?
This offer is the same offer that I have personally been using in my business over the past four years and that has helped me to generate over $1.4 million dollars all online through the use of this offer.
That has given me lead capture pages, and the ability to connect my autoresponder and make money without having to do anything other than drive traffic to that page.
It is exciting to know that you can leverage the offer that I’m already using and that countless others are using to create great success.
In fact 14 other millionaires have been created by using this exact same offer.
I’m going to suggest that you go ahead and Click Here and discover the converting offer. Once you Click Here you are going to be taken to a video that is going to start to describe to you the offer that I’m using.
And if you decide to use this offer as well, then congratulations, we will be on the same team, and I will be able to share with you so many of the secrets and so many of the finer details and all the behind the scenes information that other people are not willing to teach you once you get started.
So it is completely up to you, if you don’t want to use the offer, you can locate your own offer, as I’ve already taught you how to do that, yet if you do choose to use the offer, I can’t wait to work with you hand in hand as I share with you even more about how to make a successful business work for you.
So today’s training has been all about the offer, which is the third component of the five components to having a successful online business.
I can’t wait to share with you the fourth component, we are coming up on that and I will be sharing that with you shortly.
So I hope you enjoyed today’s training content, go ahead and Click Here and check out my offer and if you think that this offer can work for you just like it’s worked for countless others all over the world then go ahead and get plugged in and I will see you on the inside.
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